When IKEA USA recognized their demographic users as college students, they posted more pins on ‘Dorm ideas’ and ‘Dorm accessories.’ In that year, their click rate to websites increased by 72%. IKEA USA is only just another account that benefited from the analysis. Pinterest users are more attracted to visual treats and creative concepts. To be competitive with those, You should break down your data analysis of each pin one by one. Let us guide you on using Pinterest Analytics to grow your business more. We have covered every section in Pinterest Analytics and compressed the long explanations into single words. Let’s begin!
Why is Pinterest Analytics Important | Ultimate Guide to Pinterest Analytics
You know how Pinterest works- eye-catching content strikes! Sometimes, audiences of other niches might also become interested in your content. If you could break down the analysis much better, you can have some content for them. It will help you have more of an audience. More audience means more business. It is time to stop drooling over the number of saves on your pin and develop a strategy that works better for you. So, sit tight and learn this ultimate guide to Pinterest Analytics. Also, read How to Use Pinterest for Blog Traffic | 6 Effective Ways
How to Use Pinterest Analytics | Step-by-Step
Let’s start from scratch and tweak our best. To access Pinterest Analytics, you must have a business account. Wondering how to set up a business account for Pinterest Analytics? Here is how,
How to Use Pinterest Business Account
Also, read How to Make Money on Pinterest Without a Blog in 2022 Tada! You are on board now. Bonus point: If you have a website with a sub-domain, add an HTML tag to it. Later claim your website on Pinterest to have a verified tick there.
How to Check Pinterest Analytics
Checking on your Pinterest Analytics is not a big deal. Grab your laptop and follow now,
OverviewAudience InsightsConversion InsightsVideoTrends
Also, read How to Sell on Pinterest | An Easy Guide for Beginners
How to Check Pinterest Analytics | Drop Down Menu Data
You might find various options in the drop-down menu. Each section handles separate information. But you don’t have to sweat by looking at it. How many of them are familiar? Not much? Let’s see,
1. Overview – Track performance of pins and boards
Also, read How to Make Pinterest Account Private in 2022 | Private Pinterest Account
2. Audience Insights – Track your followers
Analytic tab → Audience Insights You can set a date range in audience insights and filter it for either engaged audience or total audience. You will see categories and interests specific to the chosen audience in both cases.
Demographics- It provides your audience’s gender, age, place, and the device they use.Affinity- It is a percentage that shows how much your audiences are interested in specific content.
3. Conversion Insights – Best Pinterest Analytics for your paid campaigns
Top converting pin- Analyze your top pin by combining information on impressions, clicks, saves, add to cart, and checkout.Page visits- The number of times people visited your website from Pinterest.Add to cart and checkout shows the number of times people added your items to the cart and checkout.
Also, read How to Delete Boards on Pinterest | Delete or Archive Boards
4. Video – Track your statistics of videos
Analytic tab → Video The video area is to measure the performance of your video pins by analyzing views, total watch time, link clicks, and saves. You can filter and sort data by device, organic Pins, impressions, clicks, saves, etc.
5. Trends – Check out what is trending now and create according to that.
It is a great way to optimize your content strategy. The Trend section in Pinterest Analytics gives you an overview of the current trending topic on Pinterest. You can also view associated pins or issues with that content. Also, you can analyze the trend by date, like when it was tending. Also, read How to Unblock Someone on Pinterest | Using iOS, Android & Windows
How Pinterest Analytics Help Your Business
If you are running a business, an analysis of your Pinterest profile will help you customize a content strategy every time. People using Pinterest and trends are exciting periodically in both of these changes. You can’t sell a polaroid camera to DSLR lovers. To attain a successful business, you have to understand our audience. With Pinterest Analytics, you will get to know which pin works better with which audience. You can bring more audience to your website by designing your campaigns and content for your most viewing audience. Pinterest Analytics helps you to earn more with an organic audience. Also, read How to Delete Pins on Pinterest | A Complete Guide 2022
Wrapping Up
Entrepreneurship is one of the most explored sides of the economy in the 21st century. Social media platforms like Pinterest have enhanced their flavors of it. A well-updated analysis of Pinterest made things easier to market. This article is a short-packed guide to Pinterest Analytics. Share with your entrepreneurs if you found this helpful. Let us cherish the customers and flourish the bank accounts!
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